Seth Gardenswartz
Seth Gardenswartz is a co-founder of Blackgarden Law, a boutique business law firm serving Colorado, Arizona, and New Mexico. A self-described marketing guy who went to law school, Seth has spent over two decades advising entrepreneurs on brand strategy, trademark protection, IP licensing, and technology transactions.
Before founding Blackgarden, Seth served as general counsel for a SaaS marketing platform and co-founded Surefi, an ad-tech company focused on proximity marketing. His current focus is helping legal professionals and their clients understand and adopt AI tools while maintaining ethical compliance, and he has presented on AI ethics and efficiency for transactional lawyers through state bar CLE programs.
Seth writes regularly on the intersection of law, technology, and branding. When not practicing law, he can be found on the trails of the Mountain West on skis, bikes, or running shoes.
